Naughty words lead to discovering success
Submitted by Beth George on October 23, 2012 - 11:10amOne of our ICTV Board Members pointed out today that a YouTube video we posted a while ago had some disarming comments accompanying it. We checked it out and, true, the language used by a viewer was contrary to ICTV's community standards. We took down the comments, but in doing so discovered something great. The two naughty commentators were two of 71,500 viewers of the video. They were only .0000279 % of the viewers. The show Tom Chapin and Len Daigle did on tackling the bones in a northern has garnered quite a following. It is linked from tech sites, sport fishing sites, and video sites in English and Spanish. In the grand scheme of viral videos 71, 500 are not over the top. I mean, the early October Presidential Debate had in excess of 5 million views. But we will take 71, 500 any day. The topic was relevant to our viewers and others. By digging a bit deeper, we found all of the instructional Just Outdoors programs have a modest following. So we got rid of a few bad apples (.0000279 % of them) and discovered 99.99998 % more good apples.
Here's Tom's popular show: http://www.youtube.com/watch?v=Vvs7UVJAjmQ




